HBP Brands: Heidi - R+F independent consultant

When Heidi approached me about branding her R+F business, I jumped for joy, because well.. I love her and her family, and because she had the same eye for clean, traditional, but eclectic, cozy style. She sent me links to her favorite Pinterest boards of home inspiration. It spoke to me.  It was like I was looking at my own boards... from that moment, I knew this was going to be a blast to work on. Here was our starting point..

Since she is an independent consultant for a skin care company, she wanted it to feel clean and modern, but also have a warm flare to it that made it more personable.. and less clinical. Also, you will notice this is not the most commonly used Rodan + Fields logo. Apparently, as an independent consultant, if you choose to print/design your own marketing materials, you cannot use their logo, fun fact! So Heidi and I simply created a modern version of the statement logo. So, after our initial consultation, I put together some images from her Pinterest boards, pulled some color swatches (seen above) and wah-la! 


Heidi is as personable as they come, and I think her marketing collateral now reflects her warm personality. What do you think?